РЕФЕРАТОбъем работы – стр., таблиц

РЕФЕРАТ

Объем работы – стр., таблиц – 20, источников – 43.
Ключевые слова: Лечебно-оздоровительный туризм, институт акупунктура Вьетнама, лечение, традиционная вьетнамская медицина, СПА-процедура, минеральный и грязевой курорт Тхап Ба, туристический продукт, тур.
Актуальность темы исследования обусловлена тем, что в последнее время все большее количество туристов выбирают туры, в которых сочетаются пляжный отдых, экскурсии и лечебно-оздоровительные и SPA-процедуры. Поскольку это является отличным способом совмещения отдыха и возможности восстановить силы, поддержать здоровье. На сегодняшний день лечебно-оздоровительный туризм активно развивается во всему миру, например Чехия, Венгрия Польша, Болгария Румыния, Италия, Швейцария и пр. Однако не многие страны способны предоставить туристам специализированные лечебные туры в сочетании с рекреационными возможностями курорта.
Объект исследования выпускной квалификационной работы – лечебно-оздоровительный туризм.
Предмет исследования – уровень и возможности развития лечебно-оздоровительного туризма во Вьетнаме (на примере городов Ханой и Нячанг).
Целью работы является анализ потенциальных возможностей и проблем развития лечебно-оздоровительного туризма во Вьетнаме, а также разработка собственного туристического продукта в целях развития лечебно-оздоровительного вида туризма в Ханое и Нячанге.
Методы исследования: анализ и синтез, метод сравнения полученных данных, а также специальные методы, такие как методы системного анализа и синтеза, проектный метод и табличный метод.
Новизна и практическая значимость работы: рассмотрены сущность и специфика лечебно-оздоровительного вида туризма. Проведен анализ лечебно-оздоровительных ресурсов и туристской инфраструктуры Вьетнама. Изучены проблемы и перспективны развития лечебно-оздоровительного комплекса Вьетнама. Разработан туристский продукт в целях развития лечебно-оздоровительного туризма во Вьетнаме, а также сделаны рекомендация по совмещению отдыха и лечения с помощью традиционной вьетнамской медицины и комплекс мероприятий по продвижению турпродукта на российском рынке. Практическая значимость работы заключается в возможности внедрения результатов исследования в деятельность предприятий туристской индустрии Вьетнама с целью расширения ассортимента лечебно-оздоровительных туров.

Kết quả (Anh) 1:

SUMMARYThe amount of work-p., tables,-20,-43.Keywords: therapeutic and wellness Tourism, Institute of acupuncture treatment, Viet Nam, the traditional Vietnamese medicine, spa treatment, mineral and mud resort Mirabel Club resort, tourist product tour.The relevance of the research topic due to the fact that in recent years an increasing number of tourists choose tours that combine Beach rest, excursions and recreational and SPA procedures. Because this is a great way to combine rest and recharge capabilities to support health. To date, health and beauty tourism develops rapidly worldwide, such as the Czech Republic, Hungary, Poland, Romania Bulgaria Italy, Switzerland, etc. However, not many countries can provide tourists with specialized medical tours in conjunction with recreational opportunities of the resort.Object of study graduation qualification work-therapeutic and wellness Tourism.Subject of research-level and possibilities of development of medical tourism in Vietnam (for example, the cities of Hanoi and Nha Trang).The aim of the work is an analysis of potential opportunities and challenges for the development of medical tourism in Vietnam, as well as developing your own tourist product with a view to the development of therapeutic type of tourism in Hanoi and Nha Trang.Research methods: analysis and synthesis, a method of comparing received data, as well as special techniques, such as methods of system analysis and synthesis, design method and the table method.The scientific novelty and practical importance of the work: the essence and specificity of therapeutic type of tourism. The analysis of medical and health resources and tourist infrastructure of Viet Nam. Studied the problem and promising treatment complex development of Viet Nam. Developed tourist product development medical tourism in Vietnam, and made the recommendation on combining rest and treatment using traditional Vietnamese medicine and a set of measures on promotion of tourist product in the Russian market. The practical value of the work lies in the possibility of introducing research results to businesses, Vietnam's tourism industry with a view to increasing the therapeutic rounds.

Kết quả (Anh) 2:

ABSTRACT The amount of work - p., tables - 20, sources - 43. Keywords: Health and Beauty Tourism, Vietnam Institute of Acupuncture treatment, a traditional Vietnamese medicine, spa treatments, mineral and mud resort Thap Ba tourism product tour. Urgency research topic due to the fact that in recent years an increasing number of travelers are choosing tours that combine a beach holiday, excursions and therapeutic and SPA-procedures. Since this is a great way to combine rest and recuperate possible, maintain health. To date, medical and health tourism is actively developing in the world, such as the Czech Republic, Hungary, Poland, Bulgaria, Romania, Italy, Switzerland and so on. However, not many countries are able to provide specialized medical tours to tourists in conjunction with the recreational opportunities of the resort. The object of study of final qualifying work - medical and health tourism. The subject of the study - the level and possibilities of health tourism in Vietnam (for example, the cities of Hanoi and Nha Trang). The aim is to analyze the potential and problems of development of health tourism in Vietnam, as well as developing its own tourist product to develop medical and health type of tourism in Hanoi and Nha Trang. Methods: analysis and synthesis, the method of comparing the data, as well as special methods, such as methods of system analysis and synthesis, the project method and tabular method. The novelty and practical significance of the work: The essence and specificity of medical and health type of tourism. The analysis of medical and health resources and the tourist infrastructure of Vietnam. To study the problems and promise of the treatment complex in Vietnam. Developed tourist product development of medical and health tourism in Vietnam, as well as make recommendations on the combination of rest and treatment with traditional Vietnamese medicine and a set of measures to promote tourism products in the Russian market. The practical significance of the work lies in the possibility of introducing the results of research activities of enterprises in the tourism industry of Vietnam with the aim of expanding the range of medical and sanitary stages.

Kết quả (Anh) 3:

Abstract

amount of work - page., tables - 20, sources - 43.
Key words: spa and wellness tourism, Viet Nam institute for social-psychological, medical treatment, the traditional Vietnamese medicine, SPA-procedure,Mineral and mud resort Тхап Ba, the tourism product, the tour.
relevance of the topic study is due to the fact that, in recent years, a growing number of tourists choose tours,Which combines the beach, children's playground, tour and spa-treatments and spa procedures. Since this is a great way to match seating area and the ability to recover force, to support health.To date, spa and wellness tourism is actively developing around the world, such as Czech Republic, Hungary Poland, Bulgaria Romania, Italy, Switzerland, and so forth.However, not many countries are able to provide specialized treatment for tourists tours in conjunction with accumulating evidence opportunities resort.
The object of study the exhaust skillset - spa and wellness tourism.
Objectives of the study, the level and the possibilities of development treatment and curative tourism in Viet Nam (for example, cities Hanoi and Nha Trang) .
The purpose of the work is an analysis of potential opportunities and problems of development treatment and curative tourism development in Viet Nam,As well as developing its own tourist product for development treatment and curative type of tourism in Hanoi and Nha Trang.
methods research: analysis and synthesis, comparison method of the data,As well as special techniques, such as methods for systems analysis and synthesis, a project method and tabular method.
the novelty and practical significance of the work of:Considered the essence and the specificity treatment and curative activity tourism. An analysis spa resources and tourism infrastructure Viet Nam.Examined problems and potential development treatment and curative of Viet Nam. Designed tourist product in order to development treatment and curative tourism development in Viet Nam,As well as made recommendation for balancing rest and treatment with traditional Vietnamese medicine and a range of activities to promote UNWTO in the Russian market.The practical significance of the work is the possible introduction of the results of the study in the business tourism industry Viet Nam with a view to improving the range spa